Comprehensive analysis of video marketing statistics for 2025, including platform insights, engagement data, and actionable strategies for marketers.
Video Marketing Statistics 2025: Data-Driven Insights for Growth
Video marketing continues to dominate digital strategy in 2025. Here are the latest statistics, trends, and insights every marketer needs to know.
The State of Video Marketing in 2025
Overall Market Size
**Global video marketing market**: $187.4 billion (up 22% from 2024)**Expected 2026 growth**: 25% year-over-year**Share of digital marketing spend**: 39% (highest ever)Video has officially become the dominant content format across all platforms.
Video Consumption Trends
**91% of internet users** watch online video content weekly**Average daily video consumption**: 3 hours 17 minutes (up from 2:44 in 2024)**Mobile video consumption**: 75% of all video views**Short-form video preference**: 68% of users prefer videos under 60 secondsThe message is clear: video is not optional—it's essential.
Platform-Specific Statistics
YouTube
**2.7 billion monthly active users** (up 8% from 2024)**YouTube Shorts**: 70+ billion daily views**Average session duration**: 29 minutes**Conversion impact**: Including "YouTube" in email subject lines increases open rates by 7%Key insight: YouTube remains the dominant video platform, but Shorts is growing faster than any other format.
TikTok
**1.5 billion monthly active users****Average time spent**: 95 minutes per day (highest of any platform)**Engagement rate**: 5.96% (10x higher than Instagram)**Purchase influence**: 78% of users have bought something after seeing it on TikTokKey insight: TikTok has the highest engagement and commercial intent of major platforms.
Instagram Reels
**2.35 billion Instagram users** (Reels available to all)**Reels engagement**: 22% higher than standard video posts**Explore page**: 50% of content is now Reels**Algorithm priority**: Reels get 3x more reach than standard postsKey insight: Instagram is prioritizing Reels aggressively—not using them means less reach.
LinkedIn Video
**Video posts get 5x more engagement** than other content types**Native video views**: Up 36% year-over-year**Professional decision-makers**: 89% watch video content weekly for work**B2B impact**: 73% of B2B marketers say video positively impacts ROIKey insight: LinkedIn video is the most underutilized opportunity in B2B marketing.
Facebook Video
**2.9 billion monthly active users** (slight decline from 2024)**Video views**: 8 billion daily**Live video engagement**: 6x higher than regular video**Video ad recall**: 67% of users remember brands from Facebook video adsKey insight: Facebook video still delivers massive reach, especially for 30+ demographics.
Business Impact Statistics
ROI and Revenue
**92% of marketers** consider video important to their strategy**87% of video marketers** report positive ROI**84% of consumers** were convinced to buy after watching a brand's video**Average ROI**: $5.13 for every $1 spent on video marketingVideo marketing delivers measurable business results across industries.
Conversion and Sales
**Including video on landing pages** increases conversion rates by 86%**Product videos increase purchases by 144%****Video in email** increases click-through rates by 300%**Social media video** generates 1200% more shares than text and images combinedCustomer Behavior
**96% of consumers** have watched an explainer video to learn about a product**88% of consumers** want more video content from brands they support**72% of customers** would rather learn about a product through video**89% of consumers** want to see more video from brands in 2025The demand for video content has never been higher.
Content Type Performance
Short-Form Video (Under 60 seconds)
**Engagement rate**: 2.5x higher than long-form**Completion rate**: 68% average**Share rate**: 135% higher than long-form**Platform preference**: Preferred on TikTok, Instagram, YouTube ShortsBest for: Social media, product teasers, quick tips, entertainment
Mid-Form Video (1-5 minutes)
**Engagement rate**: High (varies by quality)**Completion rate**: 51% average**Educational value**: Highest perceived value**Platform preference**: YouTube, LinkedIn, FacebookBest for: Tutorials, product demos, case studies, thought leadership
Long-Form Video (5+ minutes)
**Engagement rate**: Lower but more valuable viewers**Completion rate**: 38% average**Watch time**: Highest total watch time**Platform preference**: YouTube primarilyBest for: In-depth education, webinars, documentary-style content
Live Video
**Engagement rate**: 6x higher than pre-recorded**Average watch time**: 3x longer than on-demand**Growth rate**: 78% of organizations now use live video**Audience preference**: 80% prefer live video to blog postsBest for: Q&As, events, product launches, behind-the-scenes
Video Marketing Budgets
Spending Trends
**Average annual video marketing budget**: $42,000 (small businesses) to $750,000+ (enterprise)**Budget increases**: 63% of marketers increased video budget in 2025**Production costs**: Declining due to AI tools (down 47% on average)**Distribution costs**: Increasing as competition growsBudget Allocation
Traditional approach (declining):
Production: 60%Distribution: 25%Strategy: 15%Modern approach (growing):
Production: 30% (AI-assisted)Distribution: 50%Strategy: 20%The shift reflects automation reducing production costs while distribution becomes more competitive.
Mobile Video Statistics
Mobile-First Reality
**75% of video plays** occur on mobile devices**Mobile video consumption** grows 100% year-over-year**Vertical video completion rates**: 90% vs 70% for landscape**Mobile users**: Watch 2.4x more video than desktop usersMobile Video Preferences
**Preferred length**: Under 60 seconds**Sound**: 85% watch with sound on (changed from previous years)**Captions**: 80% still prefer captions available**Quality**: 72% expect HD quality even on mobileKey insight: Optimize everything for mobile-first viewing.
AI and Automation Statistics
AI Video Adoption
**41% of marketers** now use AI video generation tools**Growth rate**: 312% increase in AI video tool usage since 2024**Cost savings**: Average 73% reduction in production costs**Time savings**: Average 82% reduction in production timeAI Impact on Content Volume
Before AI tools:
Average: 8 videos per month per companyAfter AI adoption:
Average: 37 videos per month per companyResult: 4.6x increase in content output
AI ROI
**92% of AI video adopters** report positive ROI**Average payback period**: 2.3 months**Primary benefits**: Speed (89%), cost savings (84%), volume (81%)AI video tools have moved from experimental to essential.
Industry-Specific Insights
E-Commerce
**Product videos increase conversions by 144%****90% of shoppers** say video helps them make buying decisions**Virtual try-ons** increase purchase confidence by 65%**Return rates**: 35% lower for products with videoB2B/SaaS
**70% of B2B buyers** watch video throughout their purchase journey**Demo videos**: 83% of SaaS companies using them report higher conversions**Customer testimonials**: Video testimonials are 89% more effective than text**Sales enablement**: 76% of sales teams using video close more dealsReal Estate
**Property videos get 403% more inquiries** than listings without video**Virtual tours**: 67% of buyers want more virtual tour content**Agent branding**: Agents using video get 41% more web traffic**Closing speed**: Properties with video sell 32% fasterHealthcare
**Patient education videos** reduce pre-appointment questions by 42%**Telemedicine adoption**: 89% of providers now using video consultations**Healthcare marketing**: Video content gets 300% more engagement**Patient satisfaction**: 71% higher when educational videos providedEducation/E-Learning
**93% of educators** use video content in teaching**Student engagement**: 83% higher with video-based learning**Retention rates**: 95% message retention with video vs 10% with text**Course completion**: 85% higher in video-based coursesEngagement Metrics Benchmarks
Average Engagement Rates by Platform
TikTok: 5.96%
Instagram Reels: 3.79%
YouTube Shorts: 3.21%
Facebook Video: 2.15%
LinkedIn Video: 1.94%
Twitter Video: 0.045%
Completion Rates by Length
**15 seconds**: 85% completion**30 seconds**: 68% completion**60 seconds**: 51% completion**2 minutes**: 38% completion**5+ minutes**: 27% completionKey insight: Shorter isn't always better, but you need a compelling reason for viewers to watch longer.
CTR Benchmarks
**Video ads**: 1.84% average CTR**Social video posts with links**: 1.32%**Email with video**: 300% higher than without**Landing pages with video**: 86% higher conversionContent Creation Statistics
Production Methods
**In-house production**: 67% of companies**Outsourced production**: 41% of companies**AI-assisted production**: 41% of companies**Hybrid approach**: 28% use multiple methodsMany companies use multiple production methods for different content types.
Production Frequency
**Daily video posting**: 24% of brands**Weekly posting**: 51% of brands**Monthly posting**: 19% of brands**Irregular posting**: 6% of brandsKey insight: Consistency matters more than perfection.
Content Types Produced
1. Product demos/explainers: 72%
2. Social media content: 68%
3. Customer testimonials: 58%
4. Educational/how-to: 55%
5. Company culture/behind-the-scenes: 47%
6. Live streaming: 42%
7. Webinars: 38%
8. User-generated content campaigns: 35%
Challenges and Solutions
Top Video Marketing Challenges
1. Lack of time: 54% of marketers
2. Budget constraints: 42%
3. Difficulty measuring ROI: 39%
4. Lack of strategy: 36%
5. Production quality concerns: 33%
How AI Tools Address These Challenges
Time constraints:
AI reduces production time by 82%Enable batch content creationRemove technical barriersBudget constraints:
AI reduces costs by 73% on averageNo equipment or crew neededPay-per-second pricing modelsROI measurement:
Higher content volume enables testingClear cost-per-video metricsEasier attribution with more contentPredictions for 2026
Emerging Trends
AI-generated video mainstream: 65% of brands will use AI video tools regularly
Interactive video growth: 48% increase in clickable, branching video content
Vertical video dominance: 90% of social video will be vertical format
Shopping integration: 78% of video content will have direct purchase options
Personalization at scale: AI-generated personalized videos for each viewer
Platform Evolution
TikTok: Expanding long-form (5-10 minutes) content
Instagram: Further prioritizing Reels, potentially reducing photo content
YouTube: Shorts becoming equal priority to long-form
LinkedIn: Video becoming primary content format
Actionable Insights for Marketers
What The Data Says to Do
1. Prioritize short-form video (under 60 seconds) for social media
2. Post consistently (daily if possible) across platforms
3. Optimize for mobile (vertical format, captions, strong hooks)
4. Leverage AI tools to scale production without budget increases
5. Focus on the first 3 seconds (hooks are critical)
6. Include CTAs in every video
7. Test and iterate based on performance data
8. Measure beyond vanity metrics (track conversions, not just views)
Investment Priorities
Based on ROI data, prioritize:
1. AI video generation tools (highest ROI)
2. Platform-specific content creation (not one-size-fits-all)
3. Analytics and attribution (measure what matters)
4. Distribution and promotion (content is only valuable if seen)
The Bottom Line
The statistics are clear:
✅ Video is the highest-performing content format
✅ Short-form video dominates social media
✅ AI tools make video accessible to all businesses
✅ Consistency and volume matter
✅ Mobile-first, vertical video is the standard
✅ ROI is measurable and significant
The question isn't whether to invest in video marketing—it's how quickly you can scale your video presence.
Start Your Data-Driven Video Strategy
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The data doesn't lie: video marketing works, and AI makes it accessible.
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